Adrian J Cotterill, Editor-in-Chief
Zebra Technologies Corporation (NASDAQ: ZBRA), who descrive themselves as a global leader in digitizing and automating frontline workflows, announced this week that it has entered into a definitive agreement to acquire Elo Touch Solutions, Inc. for USD 1.3 billion in cash.
The next DSF Mix and Mingle event will take place in Montreal on September 11.
The afternoon of education, networking, and refreshments will take place at the Bell Centre’s Espace 1909 Venue.
Doors open at 15:00 EDT with registration and check-in, followed by two engaging educational sessions starting at 15:30..
From 17:30–19:30 attendees can enjoy drinks, appetizers, and great conversation at the networking reception—all at the same venue.
Centre Bell Montreal, Espace 1909
1280 Av. des Canadiens-de-Montréal
Montréal, QC H3B 2S2, Canada
Adrian J Cotterill, Editor-in-Chief
Recent industry ‘Rising Star’ Award winner Ruby Juchau has been promoted to Head of Commercial at ECN.
We are told that she will continue working with long-standing partners Talon, Evolve OOH and billups as well as taking on new commercial responsibilities alongside Charlie Haigh-Monk and Charles Parry-Okeden. ECN said this was “a natural next step for someone who has consistently brought passion, strategy, and drive”.
PATTISON Outdoor, Canada’s only fully dedicated Out-of-Home company, has announced Planting it Forward, a national tree-planting initiative.
Led by its internal ESG Committee and in partnership with Tree Canada, PATTISON is pledging to plant one tree for every static billboard structure it operates, over the next three years starting in Fall 2025 through to 2028.
Planting it Forward distinguishes PATTISON as Canada’s first OOH company to implement a national tree-planting program.
This project reinforces PATTISON’s commitment to nature stewardship and a greener future. With assistance and insight from Tree Canada, the goal is to plant 20,000 seedlings across Canada in critical areas in need.
Tree species will be thoughtfully chosen to support the ecological needs of wildfire-impacted landscapes, promote biodiversity, and assist the recovery of species-at-risk.
“Our ESG Committee was formed with a goal of driving purposeful green initiatives,” said Shannon Parker, Co-Chair of PATTISON’s ESG Committee. “Planting it Forward allows us to give back to communities that we serve in a lasting way.”
Throughout the course of this exclusive partnership, Tree Canada will provide reporting that highlights the areas benefitting from Planting it Forward; thereby substantiating PATTISON’s accountability to this environmental initiative and solidifying its commitment to sustainability.
Adrian J Cotterill, Editor-in-Chief
Back in June Outfront Media Inc. (NYSE:OUT) announced a restructuring and workforce reduction plan that resulted in approximately 120 layoffs. This month is has announced ‘the expansion of its senior sales leadership team”.
OUTFRONT has appointed Jim Norton as Chief Revenue Officer, Enterprise, Brad Alperin as Head of Brand Solutions and Mark Bonanni has been promoted to Chief Revenue Officer, Commercial.
The Outdoor Media Association (OMA) announced the launch of the 2025 OMA Creative Awards season at a Cannes-themed lunch hosted at Sydney’s Museum of Contemporary Art.
Surrounded by Perrier-Jouët champagne, the event gathered the 2024 inaugural jury, as well as industry leaders, creatives, and OMA members to mark the beginning of another exciting year recognising the best in Out of Home (OOH) creative campaigns.
Guests were treated to an inspiring conversation between Dee Madigan (Executive Creative Director, Campaign Edge) and the 2024 Grand Prix winners, Alana Wood and Tom Badge (TBWA\Melbourne) who won for their Specsavers ‘Welcome to Melbourne’ campaign.
The duo shared stories from their trip to the 2025 Cannes Lions International Festival of Creativity in France, awarded as part of their Grand Prix win.
Elizabeth McIntyre, CEO of the Outdoor Media Association told us “The Out of Home industry continues to thrive both locally and globally. The launch of this year’s Creative Awards season celebrates not only bold ideas, but how those ideas evolve within our channel — engaging audiences in real time with real reach, in ever more dynamic, meaningful, and creative ways”.
Entries for the 2025 OMA Creative Awards are now open, with winners to be announced early 2026. The Awards will continue to elevate both the OOH industry whilst also championing the most compelling, creative, and inspiring OOH campaigns.
To learn more about the OMA Creative Awards or to submit an entry click here.
Adrian J Cotterill, Editor-in-Chief
This week, Specsavers launched a new integrated campaign, ‘The Whole Conversation’, to highlight the everyday consequences of mild hearing loss and encourage people to act before it worsens.
While many associate hearing issues with significant loss or age, research shows that people are often ‘comfortable’ living with partial hearing, rationalising it with lines like “I’m not deaf, I just didn’t catch that.” As a result, many delay seeking help, even when hearing loss affects daily conversations.
Richard James, Global Creative Director at Specsavers, added: “Mild hearing loss is an extremely common issue that affects millions, yet many people don’t believe their own situation is ‘bad enough’ to need help. We wanted to create something warm, witty and deeply relatable that highlighted how hearing whole conversations matters to and affects people’s daily lives.”
This new campaign aims to challenge that mindset and show that simple solutions are easily available. Conceived by Specsavers Creative (in house creative department) and brought to life by BAFTA-winning director Declan Lowney (Father Ted, Cold Feet, Ted Lasso), the ads use Specsavers’ classic comedic storytelling to show how even missing just a few words can completely change the meaning of what’s being said.
Nick Rainbow, Head of Marketing – Audiology at Specsavers, said: “We know from our audience research that many people live with mild hearing loss for years without doing anything about it. They might be hearing ‘most’ of the conversation, but they’re not hearing all of it. This campaign challenges the idea that ‘getting by’ is good enough and shows how much better life can be when you’re fully tuned in.”
Running across TV, VOD, cinema, audio, OOH, digital, and press, the campaign encourages people to book a free hearing check with Specsavers’ expert audiologists. A playful 30” TV spot leads the campaign featuring Kevin the dog, a seemingly mild-mannered Afghan hound, whose walker fails to hear the warning that Kevin gets overexcited “when he sees ducks”; cue them both returning home soaking wet. This is supported by contextual executions with faded-out missed words that highlight humorous and embarrassing everyday scenarios that can happen when people don’t hear the whole conversation including: So, in the supermarket, “You get the melon” becomes “You melon” when not heard in full.
Adrian J Cotterill, Editor-in-Chief
Fresh from Maguar, the German tech investor specializing in B2B software investments in the DACH region, taking a majority investment in Navori Labs, the new business has acquired Signagelive. 
Maguar said at the time of the Navori acquistion that it believed it could expand on Navori’s market share, customer relationships, and support strategic acquisitions across the Americas, Europe, and the Asia-Pacific region, and it seems to have started that with a very decent acquisition.
Signagelive were one of the first to market with a low cost SAS subscription model digital signage solution and pioneered the approach of going global with integrators and partners around the world.
Signagelive always punched way abve their weight under the excellent leadership of Jason Cremins.
Former Signagelive CEO Jason Cremins and CCO Frank Larsen will complement the leadership team of the Navori Labs Group around recently appointed Group CEO Jeffrey Weitzman, contributing their experience to drive the company’s strategic growth. In addition, Signagelive’s long-standing CTO, Marc Benson, will remain a key pillar of the Group’s technology leadership. We are told that the Signagelive platform, development team, and global support structure will continue to operate without interruption.
Adrian J Cotterill, Editor-in-Chief
Clear Channel Outdoor Holdings, Inc. (CCOH) (NYSE: CCO) will host an Investor Day on Tuesday, September 9, 2025 in New York City beginning at 9am.
During this event, members of Clear Channel Outdoor Holdings’ leadership team, including Scott Wells, Chief Executive Officer, and David Sailer, Chief Financial Officer, will discuss the Company’s long-term strategy, the deployment of its technology and digital platform, the growth drivers in Out-of-Home advertising and long-term financial outlook.
Adrian J Cotterill, Editor-in-Chief
The next DPAA UK|EMEA Town Hall, a valuable learning and networking opportunity that brings our community together, takes place at the Rapport Offices, London from 14:30 on Thursday September 11.
As past attendees will know, this Town Hall provides an invaluable platform for:-
So, whether you’re looking to expand your knowledge, connect with like-minded professionals, or contribute to the collective growth of our community, this Town Hall offers the perfect opportunity to engage with the unity and shared purpose that makes DPAA strong.
Registration can be found here.
For more information contact Tim.Waldron@dpaaglobal.com, DPAA’s EMEA Executive Director.
#ff @TheMediaLeader @URW_UK @ForsBodenfors @AlightMediaUK @DPAAGlobal
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